Virtual Reality - Virtually
Here(Note that due to space limitations this section was not published with the story.)
Wow! The logo has flown off the screen, floating so close you reach out and touch it. Now you're flying - around a building - the VaporWear fragrance factory, and there's the main entrance.
The presenter hands you a mouse of some sort, and asks if you'd like to see first hand how her company can handle your order? You take the mouse, navigate through the door and look around the lobby.
Through another door and you're maneuvering through the factory. By moving your hand left you turn left, up and you move forward, down backward. Signs direct you to the fulfillment department. Moving to a computer display you actually enter a custom order. They're tracking all the right information. Very smart.
In manufacturing, you operate the simulated equipment, eagerly pushing buttons and pulling levers. Clearly, they can produce your fragrence easily.
In the research lab you watch them test a new glass bottle. When it drops to the floor and explodes, particles fly everywhere.
On to packaging you examine the bottles and boxes from all angles, inside and out. You choose a bottle style, stretch it tall, make the glass purple and add your logo to the label. This could be a great connection. They've got what you need. You can see that doing business with them would be great. You're sold. Now where to for lunch?
But then you really start to wonder: was that a trip into Virtual Reality? You didn't put on any goggles or gloves, but it sure feels like you visited VaporWear. How did they do it? It was great fun and informative. If it wasn't VR, what was it? What else is it good for? How could you use it in your business?
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Updated Jan 28, 1998